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Work Less. Live More.

Have a Successful Business AND Personal Freedom

Most successful entrepreneurs grow a business to build a better life, but somewhere along the way it can strip away our freedom. I help successful founders switch from the business running them to the business running without them, so that they can work less and live more.

The Founder's Cage
The Founder's reality

A successful business can get demanding

Successful founders often find that the business that was meant to give them freedom has slowly taken it away. Common problems I hear are:

  • I can't switch off, even when I'm physically not working, I'm thinking about the business.
  • I'm missing the moments that matter, my kids growing up, my partner, my life.
  • My health is deteriorating, I'm running on coffee and adrenaline and I know it's not sustainable.
  • Every time I try to step back, something falls over and I end up pulled back in.
  • I don't trust the team to run it without me, but I also don't have time to build the systems that would let them.
Mike Shields on retreat in Ibiza
Meet Mike

I know how it feels to lose yourself to your business - because I've been there

We build a business to give us freedom. But somewhere along the way it stops serving us and we start serving it. That's totally normal. It's all too easy to feel trapped by the success we've created. But it doesn't have to be the end of the story.

I spent 15 years building a multimillion pound business and the next 15 figuring out how to get me back. During that time I had a significant health scare, defied medical professionals and built a toolkit to make lasting change possible.

I took my 80 hour week to a 4 hour week and guess what? Nothing fell over! The business survived just fine and I recently sold it for a significant sum.

Now I'm helping other founders take that same journey - to stop working and start living - because really, life's too short to have regrets.

Working with me

Most founder coaching focuses on what's happening in the business. That's not me. My work focuses on what's happening with you, because I've found that's almost always where the real bottleneck is. And what's often overlooked is that there are decades of neuroscience to explain how and why.

Over the past 15 years I've trained extensively in tools that work directly with the brain, the nervous system, and the patterns of belief and behaviour that keep founders stuck. Techniques to take you out of permanent fight-or-flight so you can actually think and rest, to target the beliefs and conditioning preventing you from letting go, and to bring you back to you, so you can be present in your relationships and your life.

Grounded in science

Rooted in the way the brain, the nervous system, and human behaviour actually works.

Lived experience

I built the business, lost myself in it, burned out, recovered and got my freedom back.

Practical application

Everything is designed to fit into a busy founder's life. Small, intentional shifts that make a big difference.

My Process

It can be difficult enough deciding to make a change - deciding who to choose to help you make that change can feel daunting. That's why my process focuses on making sure we're the right fit and giving you an easy, low-commitment way to find out.

1

Schedule a call

Work out where you're stuck, what you're looking for, and whether working together is the right fit.

2

Get support

Start with a £99 Entrepreneur Fitness Analysis to see exactly where your life is out of balance and discover the right programme for you.

3

Live more. Work less.

Step back into a life you actually want to live. Get a business that serves you, and the time to reconnect with yourself and those around you.

You're right to think this is important. We get one shot at this. You deserve to live a fulfilling life.

Mike Shields speaking at IGNITE Vancouver
On stage

Speaking

Alongside one-to-one work, I speak at events and facilitate at retreats for founders, executives, and conscious leaders internationally.

Book Mike

As seen with

For Entrepreneurs Only
IGNITE
Mindvalley
Sky
The One Point
highgrowth
HRT Croatian Breakfast TV
Amazon
Mike Shields at IGNITE Vancouver
£99 · Diagnostic + 1:1 walkthrough

The Entrepreneur Fitness Analysis. £99.

You've built a successful business, absorbed the pressure, delivered the results. But your life feels out of sync.

The Entrepreneur Fitness Analysis is a structured diagnostic designed to give you complete clarity on where you are and what needs to change. I then guide you through what this might look like and how it can happen.

What it involves:

  • A full online assessment. A guided, in-depth diagnostic across all the key areas of your life and business.
  • A complete breakdown of where you are. A clear, visual view of what's out of balance and the problem areas.
  • A one-to-one walkthrough with me. We'll talk through your results, what they actually mean, and where to focus first.

So that you can start working less and living more.

Book The Entrepreneur Fitness Analysis

Having a successful business shouldn't feel like a ball and chain. It should give you freedom, not take it away.

Schedule a call

FAQ's

Who do you work with specifically?

I work with successful founders, usually with established six- or seven-figure businesses, who feel like they've lost themselves to the work. The specific industry matters less than the situation. If you've built something good but can't enjoy it because of what it costs you, we're probably a fit.

I've tried coaching before and it didn't work. How is this different?

Most coaching starts with what's happening in the business: the systems, the tactics, the playbooks. Useful, but it doesn't tend to last because the bottleneck isn't operational, it's deeper. My work is about shifting the beliefs and patterns that are actually keeping you stuck. Once those shift, the practical changes follow and they last.

I'm a bit sceptical, will this work for someone like me?

The tools I use are grounded in how the brain and nervous system work, and they're chosen because they're effective and practical. You don't have to believe in anything, lick toads or chant. The work fits into a normal busy life and produces tangible changes you can feel within weeks. It's natural to be sceptical but this has worked for plenty of founders.

How long does it take to work?

Most people notice something within the first few weeks, often around sleep, stress levels, or how reactive they feel day to day. The deeper shifts (trusting your team, genuinely letting go, the business running without you) tend to land over the longer course of a programme but the initial relief can be immediate.

How much does it cost to work with you?

There are three ways in. The free Founder Freedom Score (5 minutes, no commitment). The £99 Entrepreneur Fitness Analysis (the diagnostic plus a walkthrough with me). And the programmes themselves, which range in scope and investment depending on what you need. We can discuss programme options on a discovery call.

I'm not based in the UK. Can we still work together?

Yes. Most of my one-to-one work happens over Zoom, so location doesn't really matter. I work with founders internationally.

What if I'm not sure I'm the right fit?

That's exactly what the discovery call is for. I'll tell you honestly if I'm not the right person to help you, and you're under no obligation to continue. In addition The Fitness Analysis is also a low-stakes way to see how I work before committing to anything bigger.

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